Background and Objectives: Childhood obesity is a serious public health issue globally and poor eating habits are an important contributing factor. This study aimed to explore the perceptions, practices and attitudes towards healthy eating in Bruneian primary school children. Methods and Study Design: A qualitative study was con- ducted among 40 subjects involving 18 children (aged 9-10 years old), 12 parents and 10 teachers, who were re- cruited from two primary schools using convenience sampling. Five focus group discussion sessions were con- ducted, and recorded discussions were translated. The transcripts were entered into NVivo10 and thematic analy- sis was conducted. Results: All participants had differing perceptions of the term ‘healthy eating’. Children re- ported ‘healthy eating’ by identifying foods or food groups they perceived as healthy and unhealthy. Only a few mentioned fruits and vegetables as essential to a healthy diet. Parents mainly perceived ‘healthy eating’ as con- suming ‘any quality food’ that contains ‘vitamins and minerals’. Teachers described a healthy diet as including balanced and varied dietary practices, having breakfast and eating regularly at the right, set times. They also asso- ciated eating healthily with traditional, home-grown and home-cooked food. All participants had positive atti- tudes towards healthy eating, however most children demonstrated unhealthy eating habits and frequently con- sumed unhealthy foods. Conclusions: The Bruneian primary school children reported favourable knowledge de- spite having poor healthy eating habits. The factors influencing participants eating behavior included food prefer- ences, familial factors (parental style and parenting knowledge), food accessibility and availability, time con- straints, as well as convenience. These factors hindered them from adopting healthy eating practices.