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Misleading Nutrient Claims

Reduced fat
can still be high in fat e.g reduced fat cheddar cheese is 25% fat

Light/Lite
can mean light in fat/salt or colour or texture - label should mention what the food is light in - read Nutrition Information Panel

No cholesterol/low cholesterol or cholesterol free on an oil/margarine this is a meaningless claim because all vegetable oils contain virtually no cholesterol; some consumers may think it is also low in total fat or that it is associated with blood cholesterol levels and that it may prevent/cure heart disease which in turn can lead to larger serves being consumed and weight gain!

90% fat free
some consumers may think this product is low in fat even though it contains 10% fat; label should include (close to nutrient claim) the actual fat content.

Up to 10-15% fat may be acceptable for pre-packaged meals
(e.g Healthy Choice), if low in saturated fat: this percentage fat, however, may be too high for snack foods (e.g yoghurt, custards, cheese) or meal accompaniments (e.g oven chips), especially if fat is derived from animal fats or saturated vegetable fats

'Diet' claims
tend to be used on products that are artificially sweetened, but they may still contain fat; or they may be low in fat but contain sugar; ideally this claim should be used to indicate that one serve of product has few calories

No added sugar
a product with such a claim may not be sugar-free or low-sugar; this claim can only be used on products to which neither sugars nor honey, malt, malt extract or maltose have been added; it is often found on products intrinsically high in sugars. For example, if fruit juice is sweet enough due to the use of ripe fruit, there is no need for the manufacturer to add sugar and thus the claim 'no added sugar' can be used. This claim, is therefore, quite misleading and confusing for people with diabetes.

No added salt
may not be salt-free or low-salt; can only be used on products to which neither salt or sodium compounds have been added to the food and its ingredients.

 

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